Social Media Specialist

Posted time September 2, 2026 Location Dubai Job type Full-time
  • years of experience: +4

Job Description…

 

Location: Dubai, UAE
Reports to: Marketing and Communications Manager

Job Summary

We are seeking a dynamic and results-driven Social Media Specialist with 4+ years of experience managing social media platforms. The ideal candidate has a strong understanding of current social media trends, tools, algorithms, and best practices, with the creativity and initiative to develop engaging content and strengthen brand presence across digital channels.

The role involves managing social media strategy and content, monitoring performance, collaborating with internal teams and external agencies, and developing influencer partnerships to increase brand awareness and engagement.

Key Responsibilities

  • Develop, implement, and manage social media strategies across Instagram, LinkedIn, X, YouTube, Facebook, and other relevant platforms.
  • Create engaging, on-brand content in collaboration with design teams and external agencies.
  • Monitor and analyze social media performance and use insights to optimize content and campaigns.
  • Stay updated on social media trends, emerging tools, platform developments, and algorithm changes.
  • Collaborate with external social media agencies to ensure alignment on strategy, content, and execution.
  • Identify and build relationships with relevant influencers to increase brand visibility, reach, and engagement.
  • Coordinate with internal teams to ensure timely responses to customer inquiries and feedback across social platforms.
  • Support the planning and execution of organic, paid, and influencer-led social media campaigns.
  • Engage with online communities by responding to comments and managing conversations professionally.
  • Prepare reports on key social media metrics and provide actionable insights for continuous improvement.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum 4 years of experience in social media management.
  • Proven experience growing and engaging audiences across social media platforms.
  • Experience collaborating with social media agencies and managing influencer partnerships.
  • Strong knowledge of social media analytics and management tools such as Hootsuite, Sprout Social, or similar platforms.
  • Excellent writing, communication, and attention to detail.
  • Experience managing paid social media campaigns and understanding social advertising.
  • Strong organizational skills with the ability to multitask, prioritize, and meet deadlines.
  • Ability to work independently with minimal supervision.
  • Creative mindset with initiative to propose new ideas and engagement opportunities.

What We Offer

  • Competitive salary and benefits package.
  • Opportunities for professional development and career growth.
  • Collaborative, energetic, and fast-paced working environment.